Advertising of the future: how will digital marketing evolve

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In recent decades, marketing has had to keep up with huge technological leaps. Thus, over the years, it has become an indispensable field for most businesses in need of growth, with its specific functions and principles - all very complex. Moreover, the situation in the global economy is currently subject to unprecedented changes and finding the right solutions is very difficult. This will lead to a new state of business, which will require a correspondingly new approach to prospects and marketing vision. In the coming years, we are more likely to embrace: neuromarketing, marketing based on science, marketing with a creative outward path, and marketing firmly rooted in an ever-changing world. Environmental change has and will have multiple dimensions as well as consequences. So where are we going? The future of transparency, personalization and responsive marketing. Advertising of the future: how digital marketing will develop Transparency Customers are now much more digitally savvy and can view online deals on various products in seconds, easily comparing prices, analyzing competitors and reviews.


For marketers, this change turns out to be a big challenge because with this evolution, service delivery requires more work in presenting the company's marketing message and assets, starting with the requirements of consumers, and not just regarding their immediate interests. Knowing consumers through market research is the starting point and necessity for preparing an effective marketing strategy, both now and especially for the future. For example, if we're talking about search engine optimization: improvements in Google's algorithms have made keyword stuffing and low-quality backlinks a Country Email List thing of the past, paving the way for real value and good content to become the new tactics that produce results in SEO. Personalization Personalization can be achieved through the use of big data or user-generated content. While big data can be used to create unique experiences for subscribers, user-generated content empowers customers. Millennials are especially susceptible to being influenced by user-generated content campaigns, with 84% of respondents reporting that user-generated content on company websites has some influence on what they decide to buy. This form of content marketing offers marketers the opportunity to use visual (videos, stories, animation), text (stories) and audio (podcasts) messages.




in new and much more compelling ways. Advertising of the future: how will digital marketing change? Agile Marketing Agile marketing is a measure of an organization's effectiveness in achieving its marketing goals. An agile marketing team offers stakeholders a variety of solutions for rapid implementation. ROI is also a key factor, as agile marketing understands that new business, even imperfect ones, is more important than standing still. Essentially, it is about the speed at which new products can be promoted to capitalize on the opportunity and move the business forward. One of the reasons for the rise of responsive marketing is the speed at which things happen on social media, where brands have spent the last few years figuring out how to communicate on platforms like Facebook and Twitter. These channels provided up-to-date information on what could work and the type of content that resonated. In addition, many established brands have a strong social media personality in terms of tone and voice, while also promoting the transparency that is so important to consumers. The speed of social media has also shown organizations that responding quickly—if done correctly—can be very effective and win the company white balls. Social Selling Social media marketing is a new concept